Updated: Dec 30, 2021
Last week, I glossed over SEO with just a simple video of Marketer, Neil Patel explaining the basics. But, really, though, what is it? Why do artists need to be familiar with it? And, not just be familiar with it, but actually do it?
Think about it like this: Google and other search engines are like one gigantic library. Except that , unlike actual libraries, there is no knowledgeable librarian to help users find what they're looking for. Google plays the role of library and librarian.
And, just like physical libraries, Google needs a card cataloging system, as well as a way to determine credible sources. That's the purpose of onpage SEO. In order for the Google Librarian to pull your website into relevant search results, you have to provide all of the necessary cataloging on all of your pages.
So, what does this cataloging look like? What do you have to provide for Google to pull your content, deeming it both relevant and of high quality?
1. High Quality Content
This seems like a no brainer, right? But, the true question here is, "how can I indicate to Google that my content is high quality?" When we're talking blogs, long-form content is key these days. Think 1200-1700 words per post. When we're talking about webpages, think 300-500 words.
Of course the actual content on the page needs to be well-written and knowledgeable. And, in addition, the page needs to be laid out in a way that includes the appropriate on-page signals.
Keywords were all that mattered ten years ago. But, this led to issues such as keyword stuffing. Writers stuffing their content so full of keywords that it was illegible and nonsensical and of no use to anyone at all.
And, here's the thing, search engines are only getting smarter, so not only will they recognize this technique for what it is, they will penalize you for it, burying your content so deep in the no-mans land of the interwebs that no one will ever be able to find it.