Melissa McGaughey

Creating smart marketing strategies to fuel business growth.

I have over ten years of experience creating effective, omni-channel content marketing strategies for B2B organizations/businesses with sales revenue ranging from 2 million to 7 billion dollars annually. I've worked with companies within the technology, healthcare, media, and email industries. My primary focus has been crafting content marketing strategies that position companies as industry experts and thought leaders, drive organic traffic, and convert traffic into revenue-generating leads.

Additionally, I am well-versed in creating effective sales enablement strategies, defining sales processes, and training sales teams of over 100+ people.

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Tools of the Trade

Experienced in a wide range of digital marketing tools.

Recommendations and Testimonials

Testimonials

What clients and colleagues and clients have to say about me...

Jenna DePofi

Web Content Editor, Specialist

"Melissa is a gifted marketing director and an SEO guru! Her strategies are incredible, and she expertly managed our marketing team for over a year. Because she has many years of experience in marketing, she knows all areas to ensure you learn what you need to. Melissa knows how to bring the best out of her team members by inspiring and mentoring them.

Her calming personality makes you feel comfortable. She is always encouraging and positive, does very well under pressure, and is great at smoothly managing unforeseen events.

It was a pleasure working with Melissa! One of the best managers I’ve had."

My Experience

Blogs & Bylines

10+ Years of experience with ghost writing and creating thought leadership, creative content strategies, technical writing, and copy editing. I'm a strong, well-rounded blog content creator.

Video & Social

3+ Years experience building brands and revenue-generating audiences through the curation of social channels and creation and promotion of video content on platforms like YouTube, TikTok, Instagram, and Facebook.

SEO & Web Work

8+ Years of experience creating successful, revenue-generating SEO content strategies and optimizing page and blog content to reach intended audiences, drive traffic and conversions.

Email & Automation

10+ Years of experience creating targeted, segmented, and smart email campaigns to reduce funnel friction and turn marketing qualified leads into sales generated leads and customers more quickly.

Sales Enablement & Training

3+ Years of experience creating sales enablement and revenue operations processes utilizing HubSpot marketing automation software and training sales teams of 100+ nationwide.

Visual Examples of Work

Blogs & Bylines

Read a few examples of my blog and byline content below.

How First-Party Data Enrichment Helps Retailers Prepare for the Holiday Season

Essential SEO Glossary: 25+ Terms to Get You Started

Email Acquisition Best Practices 101

Back to School 2021: Why Retailers Should Use First-Party Data Enrichment

Video and Social Media

Video & Social

Check out some of the social channels and video content I've either created or managed. Please note, examples of additional client work are limited due to NDAs.

Webbula LinkedIn Channel and Social Strategy

Created the Webbula LinkedIn social strategy and managed the channel between 2021 and 2022.

Art by Melissa McGaughey Facebook Channel

Facebook channel created to promote the Art by Melissa McGaughey brand and generate commission and print sales, resulted in 332% increase in sales from 2020 to 2021.

Art by Melissa McGaughey TikTok Channel

TikTok Channel created to promote the Art by Melissa McGaughey brand and generate commission and print shop sales, resulted in 332% increase in sales from 2020 to 2021.

Art by Melissa McGaughey Instagram Channel

The Art by Melissa McGaughey Instagram channel created to promote the brand and generate commission and print shop sales, resulted in 332% increase in sales from 2020 to 2021.

SEO & Web Work

Take a look at some of my web and SEO work.

Please note, examples of broader client work are not included due to NDAs.

Webbula Website 2021 -2022

Led a site redesign and an overhauled content strategy from 2021-2022 that resulted in an increased organic traffic conversion rate from 0.95% to 4.75%. I also leveraged a multi-channel marketing strategy that including email marketing automation, social media, and automated internal sales efforts to increase lead generation by 237.5%

Art by Melissa McGaughey

Website created to promote the Art by Melissa McGaughey brand and generate commission and print sales, resulted in 332% increase in sales from 2020 to 2021.

Scholars in Collars Academy

I helped this freelance client identify her ideal target audience for revenue growth. I optimized her website with this goal in mind and increased her organic traffic conversion rate by 17%.

Nighthawks Visions

Nighthawks Visions site build and search engine optimized content for a freelance client in the video editing, screenwriting, and film making space.

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