Creating smart marketing strategies to fuel business growth.
I have over ten years of experience creating effective, omni-channel content marketing strategies for B2B organizations/businesses with sales revenue ranging from 2 million to 7 billion dollars annually. I've worked with companies within the technology, healthcare, media, and email industries. My primary focus has been crafting content marketing strategies that position companies as industry experts and thought leaders, drive organic traffic, and convert traffic into revenue-generating leads.
Additionally, I am well-versed in creating effective sales enablement strategies, defining sales processes, and training sales teams of over 100+ people.
Tools of the Trade
Experienced in a wide range of digital marketing tools.
Recommendations and Testimonials
What clients and colleagues and clients have to say about me...
Web Content Editor, Specialist
"Melissa is a gifted marketing director and an SEO guru! Her strategies are incredible, and she expertly managed our marketing team for over a year. Because she has many years of experience in marketing, she knows all areas to ensure you learn what you need to. Melissa knows how to bring the best out of her team members by inspiring and mentoring them.
Her calming personality makes you feel comfortable. She is always encouraging and positive, does very well under pressure, and is great at smoothly managing unforeseen events.
It was a pleasure working with Melissa! One of the best managers I’ve had."
Visual Examples of Work
Blogs & Bylines
Read a few examples of my blog and byline content below.
Video and Social Media
Check out some of the social channels and video content I've either created or managed. Please note, examples of additional client work are limited due to NDAs.
Facebook channel created to promote the Art by Melissa McGaughey brand and generate commission and print sales, resulted in 332% increase in sales from 2020 to 2021.
TikTok Channel created to promote the Art by Melissa McGaughey brand and generate commission and print shop sales, resulted in 332% increase in sales from 2020 to 2021.
The Art by Melissa McGaughey Instagram channel created to promote the brand and generate commission and print shop sales, resulted in 332% increase in sales from 2020 to 2021.
SEO & Web Work
Take a look at some of my web and SEO work.
Please note, examples of broader client work are not included due to NDAs.
Led a site redesign and an overhauled content strategy from 2021-2022 that resulted in an increased organic traffic conversion rate from 0.95% to 4.75%. I also leveraged a multi-channel marketing strategy that including email marketing automation, social media, and automated internal sales efforts to increase lead generation by 237.5%
I helped this freelance client identify her ideal target audience for revenue growth. I optimized her website with this goal in mind and increased her organic traffic conversion rate by 17%.